5 Tips for Doing Market Research in a Recession

First off, here's a couple quick definitions that marketers commonly use: Primary Research This is on the ground work collecting data either through interviews, focus groups, or surveys. Tons of firms specialize in this and it's typically pretty pricey. There is also much debate about how good this can be for new innovative products, as customers very rarely can articulate what they want. They're much better at reacting and saying what they don't like about the status quo. Case in point: Apple doesn't do focus groups. Secondary Research These insights come from "secondary"...