5 Tools for Better Business Tweeting

Each day countless businesses flock to Twitter in the hopes of getting their name in front of its 10+ million users.  Some businesses keep it simple with the occasional tweet about a product special.  Others actively engage their audience in a 24/7/365 conversation.  The strategies and goals are as varied as the businesses themselves.  But most share at least one thing in common - a desire to increase their business' reach and/or improve their relationship with existing customers.The tricky part comes in measuring the return on investment (ROI) for your time on Twitter.  Ask any Twitter regular and they'll probably...