April 07, 2010 - Jake Cook
Today, the New York Times
announced that Conde Nast will be shutting the doors of Cookie, Modern
Bride, and Gourmet magazines. All three in one fell swoop. In doing
PR consulting, I've worked with Cookie a bit and the people were
fantastic so it's sad to see it go by the wayside. However,
seeing Gourmet go down is even more surprising. Started on the heels
of the Great Depression in 1941, the magazine (along with Bon Appetit)
was considered by foodies to be an institution. However, a study
conducted by the consulting firm McKinsey & Company, recommended
cuts of up to 25%...