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April 07, 2010 - Jake Cook

A Funeral for Print

Today, the New York Times announced that Conde Nast will be shutting the doors of Cookie, Modern Bride, and Gourmet magazines.  All three in one fell swoop.  In doing PR consulting, I've worked with Cookie a bit and the people were fantastic so it's sad to see it go by the wayside.  However, seeing Gourmet go down is even more surprising.  Started on the heels of the Great Depression in 1941, the magazine (along with Bon Appetit) was considered by foodies to be an institution.  However, a study conducted by the consulting firm McKinsey & Company, recommended cuts of up to 25%...
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