Anyone who's tried to get a website to the top (or just near the top) of Google's search results knows its no small feat.  It can require months of search engine optimization, link building and other voodoo magic.  The only alternative in the past has been to pay for ad placement through Google Adwords, bidding on search terms and paying when someone clicks through to your website. But now, thanks to some changes in how Google display it's search results there's a third option.  It's free, easy and highly encouraged by Google,...

We recently blogged about the challenges around figuring out what's your best bet for social media.  Read the full post here.Again, social media for the marketing professional is a lot like flossing: You know you should be doing it and figure everybody else is already really good at it, so it's something people tend to avoid out of guilt or ignorance.Okay, so let's break a strategy down with a fictional coffee company called The Shakey Jitters.  Let's say they're located in a small town, have a website they can update, and a cult following of espresso...