Part II: Executing social media - a strategy for The Shakey Jitters coffee shop

We recently blogged about the challenges around figuring out what's your best bet for social media.  Read the full post here.Again, social media for the marketing professional is a lot like flossing: You know you should be doing it and figure everybody else is already really good at it, so it's something people tend to avoid out of guilt or ignorance.Okay, so let's break a strategy down with a fictional coffee company called The Shakey Jitters.  Let's say they're located in a small town, have a website they can update, and a cult following of espresso...