Making Sense of Social Media for Small Businesses

We often times hear from our clients that they want a "social media" presence.They hear the buzz around Twitter.  Or have a suspicion that Facebook is fundamentally changing the way brands are being built and feel they're missing out because they're not on board.Our answer is typically pretty unsexy - what is your strategy behind using these tools?Next, how much time do you have to devote to this?Ugh. Not what they want to hear.  "Yes, yes, but can you hook up our Facebook fan page to our website for a live stream?"  Sure. But why does...