Measuring Your Social Media Investment: Part I

Relax, everybody thinks they're weak in this area... A new report out from Forrester on October 29, states that most online marketers are luke-warm about measuring the effectiveness of their social media efforts. In a survey of over 130 interactive marketers at US companies of 250+ employees, these marketers gave themselves a confidence score of only 4.5 out of 10 in their ability to measure what's working with social media tools like YouTube, Facebook, Twitter, etc. Survey question: "On a scale of 1 to 10, with 1 being novice and 10 being expert, how would you rank your company's ability to measure the effect of the following marketing efforts?" ...