The Chasm between Web Traffic and the Business Plan

Peter Drucker once said, "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." While we can build a cleanly designed website, content management tools, social media plug-ins, and install analytics, it's tough to point out that the business concept might be weak on market research.  This usually comes to light when we do some quick secondary research on keyword traffic and notice a discrepancy between what a client's business plan might project and what the market is currently searching for to solve...