Does your company need to invest in digital marketing? If you’re reading this article right now, then the answer is “yes.” Let me tell you why.
Search engine optimization, or SEO as it’s commonly called, is the relevancy your company has with various keywords. If you’re in the dog grooming business, for example, you would want to rank high in Google searches for dog grooming supplies, treatments, information, etc. The more eyeballs on your product, the more your revenue goes up. It’s that simple
That being said, digital marketing is not for everyone, but if your business is similar to the following five types of companies, it is something you need to consider.
1. Law Firms
You might be surprised, but law firms have benefitted from a defined digital marketing strategy, even though only 75% of law firms don’t have one.
Why? Because as you probably tell, lawyers are experts at communicating law, so an outlet like blogging – where lawyers really shine – allows them to share their expertise in a way that most people can not. People go online and read their information, and hire them as a result.
We all know that googling your symptoms is an awful habit to get into, even though 77% of people admit that that is the first thing they do when something starts to feel off.
More progressive healthcare facilities are capitalizing on this momentum by implementing blogs, quizzes, and online portals that allow them to interact with future patients. The more a person develops trust with a healthcare provider digitally, the more they tend to trust them in person.
3. Auto Dealerships
Every person is unique, and so are the cars they choose to drive. For that reason, many automakers, and especially local dealerships, are spending less and less on traditional media, and more and more on digital marketing.
You know the song and dance that usually goes along with car shopping? The whole “hey, what kind of car are you looking for” thing? All of that can be taken care of before the customer even arrives, by the dealership tailoring ads or car-buying experience to each potential customer’s taste, which, in turn, drives up sales.
Movies and television have always been about engagement with the fans. The ability to draw you in and make you feel like you are a part of the story is the whole purpose of the entertainment industry. What better way to do just that than by digital marketing?
Companies now are spending months and sometimes even years advertising for a specific movie or series, showing behind-the-scenes looks, revealing movie posters, or simply running trailers, so that when it finally drops, your mind is already primed to watch it.
5. Moving Companies
Even if you believe your service standard or your skilled moving crew sets your moving company apart, at the end of the day, most customers just want to find a decent mover at a reasonable price. Most people looking to hire a mover will simply hop online, type “moving company” in the search bar, and hit find. They might call around to the first few companies, but as soon as they locate one with the right hourly rate, they’ll book a move. This means that if your company isn’t on the first couple pages of Google results, then your phone probably isn’t ringing as much as it could. It’s definitely time for an SEO gameplan.
People may make fun of social media for the constant pictures of people’s dinner, but if you’re in the food industry, that’s a trend you can’t afford to ignore.
Imagine this: you are on your phone in mid-afternoon, texting your friends about where you are going to eat that night, when all of a sudden, a coupon for a free burger (with the purchase of an additional one), shows up on your screen. Where are you going to go for dinner?
Behold – digital marketing at its finest.